HP just unveiled the newest addition to their Spectre line of premium notebooks, the Spectre 13. And it's a pretty good-looking piece of machinery; it's almost unthinkably thin at just 10.4mm, and does away with a lot of the gimmicks that other modern notebooks tend to include: it doesn't turn into a tablet, it doesn't turn into a dock for your phone; it's a laptop, and it looks more or less like you'd expect a laptop to look.
Granted, there are a couple of notable exceptions which stand this notebook out from the crowd, like its shiny bronze detailing and steampunk-esque display hinges, which in an interview with the Verge are described by HP's head of consumer notebooks as being inspired by cabinetry or high-end furniture (sounds crazy written down, but works surprisingly well in the flesh).
But it's not these features which are causing the most chatter online today; it's the fact that the Spectre 13 sports a brand-new logo. And it's pretty damn good.